Marco · Marketing Assistant
Content that sounds like your company,
not like generic AI.
Marco writes campaigns with your brand guide and your previous campaigns, and sees in Search Console and Analytics what actually works for you. €500 per month.
Most AI tools write blind: they generate text without knowing what you have published or how it did.
Marco is connected to Search Console and Analytics. It sees which of your content works — and writes the next piece from there.
Marco is one of the assistants in onext Enterprise AI, the way to build your company's AI intelligence.
Your team already uses AI to write. The problem is that everyone uses it their own way.
The tone changes depending on who writes. One person asks for the text in one chat, another in a different one, each with their own prompt and their own judgement. The result comes out fast, but the newsletter, the LinkedIn post and the landing page sound like three different companies — and none of the three sounds exactly like yours.
The text doesn't know your business. A generic model doesn't know what your product is called internally, what you say and what you avoid saying, or which clients you can name. It writes well in the abstract, and then it has to be rewritten to make it true.
Nothing accumulates. The good prompt that took two hours to fine-tune lives in one person's history. When that person leaves —or is simply on holiday— the knowledge goes with them and the next person starts over from scratch.
It is the marketing version of a problem you already know: everyone with their own AI, out of control and off the inventory. We explain the whole thing on the onext Enterprise AI page.
Writes and measures. The content plan comes from what already works for you.
Generalist copy tools stop at the first half of the job: they produce text. What happens next —what ranked, what brought visits, what was read all the way through and what wasn't— happens in another tab, in another report and, with luck, in another meeting the following month.
Marco is connected to Google Search Console, Analytics and Google Ads. It sees which of your pages bring impressions and clicks, which content retains and what you are paying to acquire. When it proposes next month's calendar, it proposes it on that evidence and not on a generic idea of what works in the market.
That is the loop: write, measure and write again with what you learned. It is also what makes Marco worth more in the second year than the first — each month it knows a little more about your audience than the last.
- 1 · ContextBrand guide, previous campaigns and competitor benchmark, indexed.
- 4 · MeasurementSearch Console and Analytics say what worked. The next plan starts there.
Automate your company's content marketing, without losing the tone
On your real material. None of them replaces your judgement: you review and publish.
Draft a multichannel campaign
Copy for email, social and landing page from a brief and your brand tone. One coherent campaign across the three channels, not three loose texts written by three different people.
Monthly content plan
An editorial calendar with topics, formats and dates — built on what your Search Console and Analytics data say already works for you.
Competitor analysis
It tracks your competitors' websites and social channels and summarises the key moves. Without anyone having to remember to look every Monday.
How an on-brand marketing assistant works
Marco indexes your marketing material —your brand guide, your historical campaigns and your competitor benchmark— and connects to Search Console and Analytics. From there it writes on your real context, not on the average of the internet.
That is the whole secret of an AI writing in your company's tone: it is not a longer prompt, it is having in front of it what your company has already written and what it has decided it says and does not say.
You review and publish: there are human control points in the phases that require them. Nothing goes to market with your brand on it without a person on your team having validated it.
It is the same context engineering that onext deploys across the rest of its Enterprise AI assistants, applied to the vocabulary and the calendar of a marketing team.
- Brand guideHow your company speaks: positioning, vocabulary, what is said and what isn't.
- Historical campaignsEverything you have already published, available as reference and as a starting point.
- Competitor benchmarkWhat the ones competing for your same buyer say and do.
It is the material a newly hired marketing lead would take months to internalise. Each company indexes its own: there is no standard corpus off the shelf.
Marco doesn't replace your marketing team: it removes the blank page.
It writes with your material, does not invent data you don't have, and everything it produces goes through your review before it is published.
It doesn't decide your strategy, doesn't sign off your positioning and doesn't promise business results. What it removes is the mechanical part: the first draft, the calendar, the review of the competition.
We say so because in this category a lot is promised and little is measured. Marco has a concrete, verifiable virtue —it writes with your context and sees your data— and we prefer to sell it that way than to promise growth that depends on your product, your market and your team.
€500 per month, unlimited users
Per assistant and company. Whether it's used by your head of content or by the whole department, it costs the same: you don't have to decide who gets a licence.
On top of that comes an initial setup — connecting and indexing your marketing material, plugging in Search Console and Analytics and fine-tuning your company's context. It is what makes Marco write in your tone and with your data, and not in the generic.
Let's talk for 30 minutes: we'll see what material you already have available and close the full figure for you before any commitment.
The other assistant available today is Licia, for public tenders, from €250 per month. Both are in the full catalogue.
Frequently asked questions about the AI marketing assistant
How is Marco different from Jasper, Copy.ai or ChatGPT?
In two things. The first is that Marco writes on your company's context: it has your brand guide, your previous campaigns and your competitor benchmark indexed, so it doesn't start from a blank page every time. The second, and the most important, is that Marco doesn't write blind: it is connected to Search Console and Analytics, so the content plan comes from what is working for you, not from a generic idea of what works in the market. A generalist copy tool writes well; it doesn't know what you have published or how it did.
Can an AI write in my company's tone?
With your brand guide and your previous campaigns in front of it, yes — it gets much closer than a generic model with a prompt. Marco starts from how you already write: your positioning, your vocabulary, what your company says and what it avoids saying. Even so, the draft is a draft: a person on your team reviews it before it is published. What changes is not that review disappears, it is that you stop starting from scratch.
What does Marco connect to?
To Google Search Console, Google Analytics and Google Ads. That is what lets it close the loop between writing and measuring: it sees which of your pages bring impressions and clicks, which content retains and what you are paying to acquire, and it proposes the next content plan from there.
What material does Marco need to get started?
Three collections: your brand guide, your historical campaigns and your competitor benchmark. Connecting and indexing them is what the initial setup does. Each company indexes its own material — there is no standard corpus that comes off the shelf.
Does Marco replace my marketing team?
No. Marco removes the blank page and the mechanical part: the first draft, the calendar, the summary of what the competition is doing. The judgement, the strategy and the decision of what gets published stay with your team, and everything Marco produces goes through their review.
How much does Marco cost?
€500 per month per company, with unlimited users. On top of that comes the initial setup, which covers connecting and indexing your marketing material and fine-tuning your company's context. The full figure is closed in the sales conversation, before any commitment.
How much of your content is written today by a different prompt each time?
Let's talk for 30 minutes.
We look at your brand guide, what you have already published and what your Search Console data says. No commitment. You'll come out knowing whether Marco is worth it for you — and if not, we'll tell you.
Is your bottleneck not content but responding to public tenders? That is Licia, the tender assistant.
Want to see the rest of the assistant catalogue? onext Enterprise AI